Multi-channel promoting for reactivating good cause contributors: Kid centered foundation Save the Youngsters Australia utilized a blend of tweaked standard mail and cross-media to recuperate almost 200 givers who had become inert, switching in excess of 33% of them over completely to enroll to make ordinary month to month gifts.
Beginning with information that main included name, address, year of first and last gift, term and recurrence of the commitment and the venture for which the gift was made, thoroughly customized mailings with a gift structure and individual greeting pages for gift were made. Update messages were sent and every beneficiary was likewise reached by a call community.
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